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Trash Pick-Up

Who We Are

About Us    Members    Supporters    Mission    Mascots    FAQs

Board Members

KRCB became an official affiliate of Keep America Beautiful on January 17th, 2023!

Jenna W Bailey

Executive Director

Partner/Creative Director, Artifacturing


Don Cason

KRCB Board Chair

Executive Director, Tourism Development Authority for Rutherford County, NC


Taylor Hardin

Secretary / Treasurer

Tourism Development Authority of Rutherford County, NC


Amanda Byers

Board Member, Education/Marketing Committee Chair

Clark Poole

Board Member

Small Business Advocate


Gabe Isaac

Board Member, Litter Committee Chair

Outdoor Programs Director, Rutherford Outdoor Coalition


George Moyer

Board Member

Rutherford County's Finest Litter Sweeper


Doug Barrick

Board Member

Town Manager, Town of Rutherfordton

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Committee Members


These individuals also serve on sub-committees within KRCB, such as Administration & Policy, Litter Pick-Up, and Marketing & Education.


Our Financial Supporters 

Presenting Sponsor

  • Tourism Development Authority of Rutherford County

Government Sponsors

  • Rutherford County Government

  • Town of Rutherfordton

  • Town of Spindale

  • Town of Forest City

  • Town of Bostic

  • NC Department of Transportation


Business Sponsors

  • Artifacturing, LLC

  • Befesa Zinc Metal

  • Broad River Water Authority

  • Chimney Rock State Park

  • Andrew Tisdale, Edward Jones Financial Advisor

  • Mi Pueblito Mexican Restaurant

  • Nest Property Management

  • Rutherford Outdoor Coalition

  • Republic Services

Individual Sponsors

  • Dr Brock Hefflin

  • Doug Haddock

  • George & Marian Moyer

  • Paul & Pamela Deck

  • Stesha Pienkos

  • Susan Morrison

With our Certified Green Business Program, your name could be here too... interested? Click Here.


To educate and empower Rutherford County citizens to take pride and live green.

For our future.

For our tomorrow.

Our Mission


How We Started

Keep Rutherford County Beautiful began with a grassroots community litter sweep effort in 2017. By 2018, local town governments and the NCDOT were pitching in resources, and at the end of the year, Keep Rutherford County Beautiful (KRCB) was officially formed by the County Commissioners and County Manager Steve Garrison. Members now include a diverse group of individuals, families, local government, and nonprofits. This group is determined to tackle waste management by focusing on litter pickups, recycling and littering education, and policy change. Read more about how we started here.

Our efforts are made possible because of the many community leaders that have decided to make a stand for change. What started as an Earth Day litter pickup in 2017 has turned into a truly transformative movement throughout the county.


Neighbors, colleagues, and municipalities have joined forces to change the way we define community pride. The following individuals have pledged themselves and their organizations to propelling Rutherford County's beautification forward by tackling the problems arising from our disposable economy.

Meet Our Mascots

Roxi and Rocki are our adorable sister/brother raccoon mascots. Most 'trash pandas' love litter, but Roxi and Rocki have always been different. 


Unlike their other raccoon friends, they love to clean up trash. They want to make our home of Rutherford County as clean and beautiful as possible.

In fact, they're so passionate about eliminating trash that they changed the spelling of their names to Roxi and Rocki with an “i” to remind themselves that "i care and i can make a difference." And you can too!

Need some help spreading the word? Want a buddy to pump people up about livin' green? Do you just like furry hugs and cute mascots? If you answered yes to any of these, then Roxi and Rocki can help! Click here to contact them and one of their sidekicks will get in touch with you shortly. You can also find Roxi and Rocki on Facebook here


I saw litter and want to clean it up. How can I do that?

There are several ways to get it cleaned up!


Do you want to clean up the area and need supplies?
Come see Taylor at the Tourism Development Authority office located in the Woodrow Jones building in downtown Rutherfordton. Office hours are Monday-Friday 9-5pm.


Want to pay the professionals to clean it up? 
We will coordinate the desired roadway to be cleaned up for you.  Contribute $100 for a one mile stretch. This includes both sides of the road. 


Make your tax deductible contribution online here or mail to PO Box 834, Rutherfordton, NC 28139. Make checks payable to "Community Foundation of Henderson County," with "KRCB" in the memo line. Please remember to include details specifying what area(s) the contribution is for. 

This will not be an overnight change. Scheduling may take up to a month before the pick up crew can get there.


Want to join a Keep RC Beautiful pickup?

Check out our Instagram, and facebook page for upcoming events or email us at to discuss a clean-up date and time.

I want to schedule a mascot sighting at my event. 

How can I do that?

YES! Visit our Meet Our Mascots page and submit a request using the submission form at the bottom of the page. We can't wait to work with you and introduce you to Roxi!

I want to get involved with Keep RC Beautiful.

Where do I start?

Check out our Get Involved page to register for upcoming events with Keep RC Beautiful. We appreciate your support!

How do donations work?

Tax deductible donations help support the efforts of Keep RC Beautiful. Donations may be used for purchasing necessary clean-up equipment, supplies needed for educational promotions, or for advertising. Tax deductible online donations are available here or mail your contribution to PO Box 834, Rutherfordton, NC 28139. Make the check payable to "Community Foundation of Henderson County" with "KRCB" in the memo line.

I want to adopt a highway. Can I do that?

YES! Please refer to the PDF below for more information on placing a sign and the responsibilities of the Adopt-A-Highway program.

Still have questions? Contact us here and we will get back to you as soon as possible!

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