Who We Are
KRCB became an official affiliate of Keep America Beautiful on January 17th, 2023!
Jenna W Bailey
Partner/Creative Director, Artifacturing
KRCB Board Chair
Executive Director, Tourism Development Authority for Rutherford County, NC
Secretary / Treasurer
Tourism Development Authority of Rutherford County, NC
Board Member, Education/Marketing Committee Chair
Small Business Advocate
Board Member, Litter Committee Chair
Outdoor Programs Director, Rutherford Outdoor Coalition
Dayna Causby - Mrs. North Carolina Earth, 2021
Doug Barrick - Town Manager of Town of Rutherfordton
Dr. Brock Hefflin - RC Citizen at Large
Eddie Mote - RC Solid Waste Management
Emily Walker - Chimney Rock State Park
Amber Saint Clair - Rutherford County Library
James Kilgo - RC Solid Waste Management
Jamie Hicks - Republic Services
Janet Mason, Town Manager of Town of Forest City
Matt Taylor - NC Department of Transportation
Monica Lee - Executive Director, The McNair Foundation
Ritchie Garland - Director of Marketing/Community Relations & AIG Coordinator, Rutherford County Schools
Scott Webber - Town Manager of the Town of Spindale
Steve Garrison - Rutherford County Manager
These individuals also serve on sub-committees within KRCB, such as Administration & Policy, Litter Pick-Up, and Marketing & Education.
Our Financial Supporters
Tourism Development Authority of Rutherford County
Rutherford County Government
Town of Rutherfordton
Town of Spindale
Town of Forest City
Town of Bostic
NC Department of Transportation
Befesa Zinc Metal
Broad River Water Authority
Chimney Rock State Park
Andrew Tisdale, Edward Jones Financial Advisor
Mi Pueblito Mexican Restaurant
Nest Property Management
Rutherford Outdoor Coalition
Dr Brock Hefflin
George & Marian Moyer
Paul & Pamela Deck
With our Certified Green Business Program, your name could be here too... interested? Click Here.
To educate and empower Rutherford County citizens to take pride and live green.
For our future.
For our tomorrow.
How We Started
Keep Rutherford County Beautiful began with a grassroots community litter sweep effort in 2017. By 2018, local town governments and the NCDOT were pitching in resources, and at the end of the year, Keep Rutherford County Beautiful (KRCB) was officially formed by the County Commissioners and County Manager Steve Garrison. Members now include a diverse group of individuals, families, local government, and nonprofits. This group is determined to tackle waste management by focusing on litter pickups, recycling and littering education, and policy change. Read more about how we started here.
Our efforts are made possible because of the many community leaders that have decided to make a stand for change. What started as an Earth Day litter pickup in 2017 has turned into a truly transformative movement throughout the county.
Neighbors, colleagues, and municipalities have joined forces to change the way we define community pride. The following individuals have pledged themselves and their organizations to propelling Rutherford County's beautification forward by tackling the problems arising from our disposable economy.
Meet Our Mascots
Roxi and Rocki are our adorable sister/brother raccoon mascots. Most 'trash pandas' love litter, but Roxi and Rocki have always been different.
Unlike their other raccoon friends, they love to clean up trash. They want to make our home of Rutherford County as clean and beautiful as possible.
In fact, they're so passionate about eliminating trash that they changed the spelling of their names to Roxi and Rocki with an “i” to remind themselves that "i care and i can make a difference." And you can too!
Need some help spreading the word? Want a buddy to pump people up about livin' green? Do you just like furry hugs and cute mascots? If you answered yes to any of these, then Roxi and Rocki can help! Click here to contact them and one of their sidekicks will get in touch with you shortly. You can also find Roxi and Rocki on Facebook here.
I saw litter and want to clean it up. How can I do that?
There are several ways to get it cleaned up!
Do you want to clean up the area and need supplies?
Come see Taylor at the Tourism Development Authority office located in the Woodrow Jones building in downtown Rutherfordton. Office hours are Monday-Friday 9-5pm.
Want to pay the professionals to clean it up?
We will coordinate the desired roadway to be cleaned up for you. Contribute $100 for a one mile stretch. This includes both sides of the road.
Make your tax deductible contribution online here or mail to PO Box 834, Rutherfordton, NC 28139. Make checks payable to "Community Foundation of Henderson County," with "KRCB" in the memo line. Please remember to include details specifying what area(s) the contribution is for.
This will not be an overnight change. Scheduling may take up to a month before the pick up crew can get there.
Want to join a Keep RC Beautiful pickup?
I want to schedule a mascot sighting at my event.
How can I do that?
YES! Visit our Meet Our Mascots page and submit a request using the submission form at the bottom of the page. We can't wait to work with you and introduce you to Roxi!
I want to get involved with Keep RC Beautiful.
Where do I start?
Check out our Get Involved page to register for upcoming events with Keep RC Beautiful. We appreciate your support!
How do donations work?
Tax deductible donations help support the efforts of Keep RC Beautiful. Donations may be used for purchasing necessary clean-up equipment, supplies needed for educational promotions, or for advertising. Tax deductible online donations are available here or mail your contribution to PO Box 834, Rutherfordton, NC 28139. Make the check payable to "Community Foundation of Henderson County" with "KRCB" in the memo line.
I want to adopt a highway. Can I do that?
YES! Please refer to the PDF below for more information on placing a sign and the responsibilities of the Adopt-A-Highway program.
Still have questions? Contact us here and we will get back to you as soon as possible!