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  • Writer's pictureAllegra Lucas

August 24th, 2023 - Marketing & Edu. Committee Meeting

Keep Rutherford County Beautiful

Marketing & Education Committee Meeting Agenda

Thursday, August 24th, 12:30pm, Mi Pueblito Rutherfordton

Attendees: Amanda Byers, Allegra Lucas, Clark Poole, James Kilgo, Jenna Bailey, Taylor Hardin

  1. Old Business

  2. Outreach

  3. Limiting our efforts going forward to stay within budget

  4. Relying more on volunteers to run events

  5. How do we get more volunteers?

  6. Facebook/IG report - Allegra

  7. July

  8. Impressions: 1,426 (down 30.2%)

  9. Engagements: 57 (down 61%)

  10. Engagement Rate: 4% (down 44%)

  11. Total Audience: 1,431 (increase .8%)

  12. Audience Growth: 10 (400% more growth than 2 new followers in June)

  13. August

  14. Impressions: 2,429 (up 82.9%)

  15. Engagements: 158 (up 198.1%)

  16. Engagement Rate: 6.5% (up 63%)

  17. Total Audience: 1,438 (up .5%)

  18. Audience Growth: 7 (down 12.5% from last month 10 followers)

  19. During July we had slowed down on the amount of posts due to budget constraints. We posted more in August and our numbers are going back up. We expect to see a big surge in engagement, impressions and audience growth in September as we post about the Litter Bowl.

  20. Rotating Signage (When/Where next).

  21. Signs getting stolen

  22. We only have 4 yard signs left, we used to have 12

  23. People notice change - we will move the signs more often going forward

  24. Push for private citizens and businesses etc. to purchase yard signs during Earth Month

  25. FB posts reminding people that yard signs are for sale

  26. Need a Rocki (Even a litter bug would be nice in the future)

  27. McNair Foundation

  28. They are ready to push out directly any event that we have coming up to their students and gave permission to tag in social media going forward

  29. Reach out to schools

  30. Post on social media

  31. Attended 2 meetings with Volunteer Rutherford ($25 Membership - Did we pay?) and started marketing

  32. Volunteer Fair at Senior Center 8/16/23 (Success?)

  33. Amanda attended & got contact info of interested seniors

  34. Less mobile seniors, even if they can’t help physically but still want to volunteer, can be an advocate, spread the word, and get their children and grandchildren involved

  35. Reached McNair and they are ready to push out directly any event that we have coming up to their students and gave permission to tag in social media going forward.

  36. New Business

  37. ICC Big Blue Welcome 8/30 (11am-1pm and 4pm-6pm) Volunteers & Supplies

  38. Outdoors

  39. Amanda - 11-1

  40. We need a table and a tent

  41. Roxi cannot attend (Taylor and Elizabeth both unavailable that day)

  42. ICC Paint the Campus Blue 10/21 (10-2) Polk/Rutherford Campuses Volunteers & Supplies

  43. Mountain Breeze running a volunteer series

  44. Reach HomeSchool Groups

  45. No bins in the Litter Bowl this year so easier for them to participate

  46. They would need a representative to hold supplies with NCDOT official bags

  47. Reach County Wide (how do we reach more people with Litter Sweeps and Volunteers in general)

  48. Amanda to reach out to REaCH

  49. Work on becoming a Non-Profit for Fundraising purposes. Met with an accountant … more to follow during the full board meeting next month.

  50. Travis Hudgins CPA not charging for services

  51. Ask Don Cason about allocating funds from maybe paid pickup to go towards becoming a nonprofit

  52. Litter Bowl school mascot visits

  53. Chase and East playing at East same night as RS and TJ

  54. Next Meetings

  • Executive Meeting -

  • Full Committee - Tuesday, September 19th, 2pm, Woodrow Jones Community Hall

  • Litter Committee - Tuesday, October 17th, 10:30am - 12:00pm, Spindale House

Meeting adjourned at 1:45pm

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