August 24th, 2023 - Marketing & Edu. Committee Meeting
Keep Rutherford County Beautiful
Marketing & Education Committee Meeting Agenda
Thursday, August 24th, 12:30pm, Mi Pueblito Rutherfordton
Attendees: Amanda Byers, Allegra Lucas, Clark Poole, James Kilgo, Jenna Bailey, Taylor Hardin
Old Business
Outreach
Limiting our efforts going forward to stay within budget
Relying more on volunteers to run events
How do we get more volunteers?
Facebook/IG report - Allegra
July
Impressions: 1,426 (down 30.2%)
Engagements: 57 (down 61%)
Engagement Rate: 4% (down 44%)
Total Audience: 1,431 (increase .8%)
Audience Growth: 10 (400% more growth than 2 new followers in June)
August
Impressions: 2,429 (up 82.9%)
Engagements: 158 (up 198.1%)
Engagement Rate: 6.5% (up 63%)
Total Audience: 1,438 (up .5%)
Audience Growth: 7 (down 12.5% from last month 10 followers)
During July we had slowed down on the amount of posts due to budget constraints. We posted more in August and our numbers are going back up. We expect to see a big surge in engagement, impressions and audience growth in September as we post about the Litter Bowl.
Rotating Signage (When/Where next).
Signs getting stolen
We only have 4 yard signs left, we used to have 12
People notice change - we will move the signs more often going forward
Push for private citizens and businesses etc. to purchase yard signs during Earth Month
FB posts reminding people that yard signs are for sale
Need a Rocki (Even a litter bug would be nice in the future)
McNair Foundation
They are ready to push out directly any event that we have coming up to their students and gave permission to tag in social media going forward
Reach out to schools
Post on social media
Attended 2 meetings with Volunteer Rutherford ($25 Membership - Did we pay?) and started marketing
Volunteer Fair at Senior Center 8/16/23 (Success?)
Amanda attended & got contact info of interested seniors
Less mobile seniors, even if they can’t help physically but still want to volunteer, can be an advocate, spread the word, and get their children and grandchildren involved
Reached McNair and they are ready to push out directly any event that we have coming up to their students and gave permission to tag in social media going forward.
New Business
ICC Big Blue Welcome 8/30 (11am-1pm and 4pm-6pm) Volunteers & Supplies
Outdoors
Amanda - 11-1
We need a table and a tent
Roxi cannot attend (Taylor and Elizabeth both unavailable that day)
ICC Paint the Campus Blue 10/21 (10-2) Polk/Rutherford Campuses Volunteers & Supplies
Mountain Breeze running a volunteer series
Reach HomeSchool Groups
No bins in the Litter Bowl this year so easier for them to participate
They would need a representative to hold supplies with NCDOT official bags
Reach County Wide (how do we reach more people with Litter Sweeps and Volunteers in general)
Amanda to reach out to REaCH
Work on becoming a Non-Profit for Fundraising purposes. Met with an accountant … more to follow during the full board meeting next month.
Travis Hudgins CPA not charging for services
Ask Don Cason about allocating funds from maybe paid pickup to go towards becoming a nonprofit
Litter Bowl school mascot visits
Chase and East playing at East same night as RS and TJ
Next Meetings
Executive Meeting -
Full Committee - Tuesday, September 19th, 2pm, Woodrow Jones Community Hall
Litter Committee - Tuesday, October 17th, 10:30am - 12:00pm, Spindale House
Meeting adjourned at 1:45pm